But you’re working so damn hard, and the results don’t reflect what you put in.
You’re wearing all these hats, and they’re weighing you down.
Everything depends on you.
Too many hours, too many decisions,
and not enough space to breathe.
Yes, you’re great at what you do.
You can be really proud of what you’ve built.
Your clients love you, and your business is thriving.
But somewhere along the way, things got complicated and cluttered.
You didn’t start your business to work yourself to the bone.
You started it to experience more freedom, fulfilment, and flexibility.
You want a business that runs smoothly, steadily and profitably
without running yourself into the ground.
You’re ready for a business that works for you,
not one that constantly relies on you.
You don’t want to do more.
You don’t want to overhaul everything or start all over.
You don’t want to break what’s working and what you enjoy.
Let me tell you: you don’t need to do any of this.
You need to do less – but better.
When your business is designed around you, your energy, strengths, values, passions, and your wild, precious, sometimes messy life, things start to flow.
With clarity, simplicity, and focus, you can create space – in your calendar, in your mind, in your life.
You can grow sustainably, without losing yourself in the process.
Simple and clean strategies tailored to you and your real life.
Lean structures so you don’t get stuck in implementation.
We start with YOU, your strengths, values, personality, quirks and needs.
From there, you choose what’s working for you and what doesn’t make sense.
We declutter, untangle and clean up what you don’t need.
This gives you space and focus on what really matters right now.
We see where your energy goes, what lights you up and what drains you.
The key is to work with your strengths and delegate what’s not yours to carry.
We don’t fantasize. We look at the things how they are, not how you wish they were.
Always loving and with a sense of humour. No judgement, but full focus on a better way.
Want to get ideas, inspiration, or another view from other business owners?
Join our casual, real-talk online business hour with a group of small business owners. Bring a question, get a fresh perspective, and walk away lighter and clearer. It’s free!
Got a specific challenge you need to work through?
In this 90-minute Strategy Session, we resolve one particular issue that’s slowing down your business, or make a decision that’s been niggling at you. Plus you’ll get follow-up support!
Your business relies on you? You want things to be simpler and more aligned?
Sustainable growth happens with an ally by your side who sees the structures, spots what you don’t notice, and helps you set up a business that’s most aligned with you and your real life.
(No pressure, no hard sell. Just clarity and the information you need to make your own decision.)
I know what it’s like to build a successful business at the expense of your peace and health.
That’s why I help small service business owners like you create strategically simple, steady and sustainable businesses that fit
you and your real life.
YOU are at the core of what you do.
Which means that we work from the inside out: aligning your strategy, structure and systems with your strengths, values and energy, so your business serves your life, not the other way around.
Your business is not here to weigh you down.
It’s here to serve your life.
You can succeed without burning out.
You can perform with calm, ease, and joy –
and still make an impact.
Life is short. And it’s beautiful.
There is no point in grinding yourself into the ground.
Let’s design and build your small, meaningful,
simple, strong and sustainable business, so you can
enjoy the ride and make a difference in the world.
Less is better.
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Twice a month, I write a letter with ideas and insights to help you simplify your business, focus on what matters, and lead you and your team with clarity and confidence.
No noise, no hustle culture pep-talks, just actionable tips.
From time to time, I will also share experiments and offers, but never spam you. And of course you can unsubscribe at any time.
I’m a strong believer in solo- and small businesses as those make our world much more humane and colourful.
Integrity, kindness, respect, and excellence matter to me – and making the best of our brief, wild and beautiful life.